AWS Re:Invent Day 2 Keynote Live Blog

Got here early enough to get coffee and get a good seat! Crap, seat not so good, still can’t see slides well… *sigh*

Werner Vogels on stage - Quick recap of yesterday’s announcements. Says the party artist will be announced at the end of the keynote

Talking about building applications on cloud - Harder, Better, Faster, Stronger than they have ever been. (hint hint)

Services delivered in a broad ecosystem make the difference (trying really to differentiate on services it would seem) vs. just an IaaS platform

Splunk on stage - All core products run on AWS, Splunk cloud (they run it for you), Splunk Enterprise, etc.

What has changed over the last year? Customers are moving from just dev/test and peak apps and moving true production workloads en masse to AWS. Splunk can help with visibility between on-prem and AWS.

Mentions customers - Coca-Cola, Nike and their use cases. often POC on Amazon and then moving production to AWS. Saved time and money using AWS.

Mention of Finra - stock trading security regulator - no more standing up hardware, they moved all applications and Splunk to AWS to focus on what matters, not management of infrastructure. Mention of multiple regions and APIs for scalability 

(I notice almost all guests on stages mention that, must be in the speaker notes for everyone. AWS is hitting scalability, API’s, and services as differentiators)

Werner back on stage - Slide -> AWS is Secure, Adaptive, Resilient, and Global. talking about “pushing a button” to make infrastructure appear

The Application Extends the Platform - talking about importance of API’s and extension of the platform in infrastructure as code and fitting tis into emerging application development models

(As an aside, the Splunk dude that just spoke sat down next to me… awkward)

OmniFone on stage - online music platform, talking about the music industry and the complications of music as an industry. They started with a 15 million platform, it didn’t hold up to the load. They could’t iterate fast enough. They had to start over and started over on AWS. “AWS was the only choice” (Also noticing that as a common theme of the guests, they are all saying it).

Now has a geographically scalable, redundant services across the globe on AWS. Building this platform has allowed the music industry to build what matters. They have delivered more audio/video faster than ever before.

Talking about high res quality sound and the challenges (about 150 times the file size of typical mobile file delivery). How do you deliver the large files in a large uninterrupted stream? talking about Podio (Neil Young’s company?) and what they are doing there

Werner back on stage - Broad Services drive the speed of development, talking about “agility as the Holy Grail” of application delivery. Increasing consumer choice is driving the market to a new model that needs to be agile and fast. Dev & Test is the Core to Agility

Says today budget’s of most CIO’s for Dev & Test are between 40%-60%. How do you optimize that and make that portion of the budget faster.

The Weather Company (The Weather Channel) on stage - talking about weather as a science and data platform. How do you great services based on information you can’t control but potentially affects both business and lives all around the world.

They have built a platform on AWS to feed others (Apple, Google, Yahoo, etc.) to move beyond cable. Also feed data to all major airplanes to help with traffic control. Provide data to local broadcasting companies all over the world. They want to be the “data warehouse” for all things weather in the world.

They didn’t start this way, had a traditional model of physical data centers with physical hardware. They had to change both the infrastructure as well as the culture. 

(I like they brought the human aspect into this, not just technology, so often overlooked)

They choose AWS for scale (scalability point hit again), as well as confidence in the services. Platform has provided close to 100% uptime and weather forecast is less than a second by analyzing over 800 sources around the world. The platform allowed them to “go faster” and constantly improve the accuracy of forecasting over time.

Over 1 billion devices served from the platform between IOS8, Android, and downloads of apps on Mac/PC

Werner back on stage - Development is changing to support agility

Pristine (Google Glass specific company with a focus on healthcare) on stage - They are using AWS and…. drumroll please…. Docker!! (You knew it was coming!)

Slide - Containers are the key to our growth, this allows them to develop once and run everywhere. Rollback are simple, etc.

Talking about the combination of AMI’s for the base image and the layering of containers on top is the “perfect match” for them and allows them to go as fast as possible and scale beyond anything else that is out there.

Werner back on stage - Why do developers love containers? Going into to all the usual containers value proposition. talking about containers do present some overhead challenges set up.

Announcement - AWS Container Service - deploy environment to make containers easy. (huge applause). All with an API, integrates with Docker repositories, also integrates with Mesos

Demo of Docker containers into the system on stage now (I can’t see the screen well sadly). Instances (AMI’s set up), register the cluster with the service. Name the Docker image that will be used, start running the task. Single instance, deploy and scale to 5 instances, deploy front end.

Scale up to 30 instances (different instance types as well)

(Got a call.. had to step out… I’m sure it was awesome… sorry about that)

Docker CEO, Ben on stage - Where isn’t Ben these days?! Good for him and good for Docker….

Developers are content creators - Docker removes the “crap work (my words)” from development and allows developers to go faster.

5 steps to containers - 
1. isolation of process in an OS
2. good API’s to run anywhere
3. create an ecosystem (Docker Hub)
4. create a new container based app model
5. create a platform for managing it all

Talking about Gilt.com - joint AWS and Docker customer, before docker 7 apps and hard to deploy, 300 micro services and 100+ deploys per day

Just passed over 50 million downloads of Docker!

Werner back on stage - Simplification drives reliability and performance

What are the primitives of cloud in an execution environment?

talking about data, triggers, and actions of applications. A data change triggers an action to update other portions of data.

Why don’t we architect that way? need to create a full, complex stack to “run a function and modify data”

Announcement - AWS Lamba - An event driven computing service for dynamic applications. You just write code and no underlying infrastructure (it’s always there somewhere, they are just taking it away so you don’t have to worry about it)

Basically state changes and events drive the system (new pricing model?) - write code without infrastructure.  - (Another PaaS without calling it a PaaS?)

code only runs when needed - cost efficient and efficient

Really interesting concept - Talking about IoT (Internet of Things) and triggers as the new currency

Netflix on stage - talking about micro-derives and Lamba, they can replace inefficient existing services with trigger based serves.

Encoding Media Files is an example - get file from studio, chunk it up, process it, ship out to CDN’s
Backup for Disaster Recovery - they can now do backups based on triggers and events vs. time
Security - when an instance is spun up, trigger security check to make sure it is configured correctly

Werner back on stage - Units of cost for Lamba - number of requests, execution time - there is a free tier for each customers each month - today it is available as a preview.

Announcement - New Instance offering C4 (based on Haswell processor), up to 36 vCPU’s, EBS optimized by default and included in the price.

Announcement - New EBS - SSD backed EBS up to 10,000 IOPS (up to 160Mps) and 20,000 IOPS (up to 320Mbps)

Intel on stage now - talking about C4 instance… speeds… feeds… The processor is actually an AWS exclusive

My take: It would appear they have hit on a few key differentiators to move forward beyond iaaS. Scalability (to differentiate from on-prem), API’s for developers (to differentiate from other public clouds), and services across the broad ecosystem. They want to be the developers model of choice and seem to get the only way to get “next generation applications” is to enable the developers and start down the micro-services and containers path.

Well played AWS… well played…

Over all, super impressed with year vs the keynotes of past years.

AWS Re:Invent Day 1 Keynote Live Blog

Place is PACKED. Over 13,000 here. I’m way in the back, can’t see the slides on the screen well but can see the big screens showing the current speaker. I should have been here earlier but needed coffee. Priorities…

TL;DR - See My take at the bottom

Jassy up first - over 1 million active customers, lots (and lots) of logos slides (public sector, Enterprise, SI’s, etc.)

AWS Market Place - huge growth, 2000 offerings, 7 mil in downloads

Slide about Enterprise IT Vendors and how most large multi-billion “Enterprise IT Vendors” are all shrinking while AWS is growing (yes, they included themselves in that category)

Lydia Leong (Gartner) quote thrown up on the screen - he is really trying to embrace the Enterprise vs. just telling them they are doing it wrong in past years keynotes

Moves on to the “Old Way” of doing things, Enterprises spend millions for slow, inflexible infrastructure and software

AWS is the “The New Normal” - multiple data centers (mentioned fault tolerance), 11 regions, 28 availability zones - went on to mention all the features that are built into every region (backup, identify management, monitoring, analytics), complete offering of services and all offered on demand as needed and can spin up as needed (This has to be the longest list of features I’ve ever heard, he has been going on for about 3 minutes and I’m not sure he has taken a breath)

Still going…. 

Now talking about the features in the service. Many others offer a basic service, AWS goes deep on most offerings (another list of offerings, he is going into compute and how they are differentiated i.e. GPU specific, small compute, large compute, etc.)

Still going on list of services… Jassy is the Energizer Bunny of feature lists

First Customer is up - MLB (Major League Baseball) - CTO of MLB.com, started from scratch, now a six billion business for MLB. They built a PaaS they share with other providers (ESPN, etc.). Want to be on any screen at anytime for events. StatCast is hosted on AWS, new system to go really deep and apply big data and prediction to baseball stats and players.

How do they capture the data? Radar sampling that tracks ball over 2000 a second, can “see” the baseball rotation it is that accurate. 17 Petabytes of data per season. AWS was the only one with scale and bursting capability (what do you do in offseason when you don’t need it). Keep adding to data warehouse over time to provide historical stats.

How does it work - collect data locally, use Amazon Direct Connect to export into AWS. From there MLB’s real time PaaS delivers StatCast to devices

Example - Breakdown of play during the World Series, shows how runner started slow (because he thought is was easy) and then sped up at the end. He was out by .2 second. If he ran the whole time, he would have been safe by over a foot.

Jassy is back - talking about transformation to Cloud Native Applications. You don’t have the option to move slow anymore.

Second Customer is up - CEO, Healthcare Company (sorry, didn’t catch the name, Phillips maybe) - going through a real world customer use case who had cancer and how they determined this (took blood that indicated it, found the cancer, showed patient how to adjust lifestyle and live with it vs. radiation treatment). This was real time data and fitting a treatment to the customer vs. other traditional alternatives using big data.

How do we turn a mountain of data into Actionable Items? This is where real time data comes into play. They are adding a PetaByte a month to the system right now (common theme here of scale and how no one else can scale like AWS). No one can support the large amounts of data.

Jassy back - Slide - Is there hope for a new normal in the area of relational databases? Old world DB’s are expensive, locked in. Many Enterprises are looking to MySQL and PostGres as an alternative. The OSS DB’s are hard right now….

(Announcement) - Amazon Aurora - Commercial Grade Database Engine - in development for 3 years, MySQL compatible but at 5x performance, same or better availability than Enterprise versions at 1/10 of the cost of the leading solutions in the market.

Product dude brought out for Aurora (didn’t catch his name) - Biggest Enterprise pain today is world class databases. They started with a blank slate and knew they wanted MySQL compatibility.

Compatibility with MySQL 5.6… 6 million inserts per minute, 30 million selects (I heard some folks around me saw wow to that one, I guess that is a big deal), data automatically backed up to S3 and highly available, crash recovery in seconds, database cache survives restart (no warming). Most features available only in Ent. class offerings.

Offered at .29 per hour (audience clapped at that)

Jassy back on stage - Talking about Software Deployment now. Pushed 50 million deployments in last 12 months using “Apollo” (codename for their internal project… I sense an announcement coming)

(Announcement) - AWS Code Deploy - Central monitoring and control, works with “virtually any” language and tool chain set, available today, free to use. Performs roll backs of code as well as commits. 

Talking about CI/CD now. Develop, Build&Test, Deploy, Monitor & Analyze

(Announcement) - AWS Code Pipeline - Integrates with existing tools, used internally in Amazon

(Announcement) - AWS Code Commit - code repository without size limits.

All exist together and work with external partners. (wonder who they will play nice with)

Now talking about compliance - They are now ISO-9001 compliant. They have been working with healthcare customers to achieve this level of certification.

Security up next - talking about encryption

(Announcement) - AWS Key Management Service - Encryption, IAM and policies all in one place (sorry for lack of details here, had to take a call)

OK, back…

Talking about Service Catalog (coming in 2015) - AWS Service Catalog, create a grouping of resources, create an offering, serve it out in a service catalog… They say Enterprises want this

(This *COULD* be interesting. I talked to Ent folks about this years ago and it never took off because it was too hard or costly to create the offerings and serve out the catalogs to multiple clients. If they make this easy to consume and usable, it could take off IMO. Enterprises want it but never really adopted it at scale. This was the original Enterprise vision of “cloud”, a portal of services)

Talking New Applications vs. Old Applications (here comes the Jassy we know and love… bring on the part where he tells everyone they are doing it wrong and need to do it the AWS way)

Dev/Test - Many Enterprises are using Dev/Test as a starting point for AWS. 
Mobile - The future of applications and architecture
Talking about companies migrating fully over to AWS. Feels like the days of virtualization (we want to be a 100% virtualized environment!). I doubt that will ever happen. Some workloads might go AWS…

CTO of Intuit on stage - They are moving all their applications to AWS. As Intuit evolves into a majority SaaS company. Over 8,000 employees, 3,000 engineers. Multi-billion online and mobile services. Had lease on datacenter up and migrated over to AWS. 6x cost savings, 1/5 of the time for buildout, developers were able to move faster. Over time this trend increased, starve the old, build new in AWS. Many acquisitions were built on AWS so that made absorbing them into Intuit very easy.

Jassy back - Talking about Hybrid Infrastructure (not Hybrid Cloud according to AWS). Jassy talking about a lot of Enterprises that still have on-prem resources because they aren’t ready to move to cloud. Talking about all the Hybrid features (VPC, Direct Connect, vCenter Integration, Access Control, Directory Service).

CTO of Johnson & Johnson  - 270 operating companies in 60 countries, 100,000+ employees, more stats,,, blah blah blah…

Thousands of Servers, Complex IT Ops - new strategy, less servers, automated IT, greater business efficiency

120 applications running in AWS now, plan to triple that in the next 12 months (they have to have THOUSANDS of apps, so I wonder what the percentage actually would be)

They want to move to Amazon Workspaces for Desktops

Jassy back - Slide - Partnering is the new normal (Announcement coming?)

Talking about culture of AWS - Customer focus comes first, AWS is pioneering (first to market), long term orientation

They will never call you at the end of a quarter to close a deal to make numbers (difference between am OPEX subscription model vs. a CAPEX purchase model)

AWS as a trusted advisor, Cost Optimized Service and Advice - over a 350Mil in cost reductions on behalf of customers

My take: Keynote felt very different from past years, company has moved from announcing more offerings (look, new compute offerings!) to announcing services to expand the ecosystem. Makes sense as the growth has slowed and they need to pick it up. Felt like a VMworld keynote from 5-7 years ago. A company that is starting to branch out and may very well start eating their own ecosystem so they can continue to grow. Also thought it was weird the pre-announced a few things this year. Not sure if they didn’t get them out in time but pretty sure they haven't done that before. AWS has gone from the “stealth IT little guy” poking the Enterprise in the eye and telling them they are doing it wrong and is now embracing the idea that they need the Enterprise and they now need to be nice to them. The fact that Jassy didn’t crap all over “Hybrid Infrastructure” and actually talked about it at the end helps prove this point.

I believe the Aurora and CI/CD announcements will move the needle and look really awesome. The security announcements were needed to fill out the Enterprise portfolio. The Service Catalog could be interesting when it releases.

April Recap

My trend of posting monthly recaps a few days late continues...  Sorry about that, hopefully the May recap will be on-time.  I was traveling most of April so the blogs this month tend to reflect that.

I'll start with the Cloudcast (.net) for the month of April.  We published a record number of episodes. A HUGE thanks to both Amy Lewis and Brian Katz for their amazing contributions!  Amy did a fantastic job as roving reporter and Brian's Mobilecast is really taking off!  As always, please send us any show feedback, we love to hear from you!

• The Cloudcast #81 - Data Gravity Meets Lean Analytics - w/ Dave McCrory & Alistair Croll
• The Cloudcast #82 - SDN, Big Data, Internet of Things and What's Next - w/ Lew Tucker & Dave McCrory
• The Cloudcast #83 - Accelerating Hybrid Cloud Options - w/ Rajeev Chawla
• The Cloudcast #84 - Red Hat OpenShift - Are We There Yet? - w/ Diane Mueller, Ryan Jarvinen, Krishna Ramen 

• The Mobilecast #3 - Identity and Access Management -  w/ Paul Madsen
• The Mobilecast #4 - Data Categorization and Security - w/ Bill Pelletier
• The Mobilecast #5 - App Development and Lessons Learned at Festo - w/ Steve Damadeo
• The Mobilecast #6 - WiFi, Small Cells and Mobile - w/ Art King

Next up is my new TechTarget Blog, you have subscribed with your latest Google Reader replacement, right??  I'm really having a good time writing over there.  This site (aarondelp.com) has always been more hands on and live blogs from events but the interest in the latest trends around Open Clouds and the operational aspects of cloud computing has been both great and humbling.  Thank you to everyone who has taken the time to read the articles and provide feedback!

• Will "THE CLOUD" Always Be Just Out of Reach? - My thoughts on why there is no silver bullet in the cloud computing world and why it all comes down to one thing: workload
• Is PaaS the Gateway Tool for the Enterprise Cloud? - Will PaaS be the nudge the Enterprise needs to accelerate cloud adoption?
• Impressions From The OpenStack Summit - Couldn't make the OpenStack Summit? Here are my thoughts
• Expectations For the AWS Summit - Here is what I was looking for going into the AWS Summit
• AWS Summit Wrap Up - My Summary of the AWS Summit event in San Francisco

The only blogging I was able to do on my site this month is Live Blogs from the AWS event.  Here are all of them.

• AWS Summit Keynote Live Blog
• AWS Summit Live Blog: Introducing AWS OpsWorks Session
• AWS Summit Live Blog: Cloud Backup and DR Session
• AWS Summit Live Blog: Hybrid IT Design with RightScale

Thanks again for coming by and I'm looking forward to May!

March Recap

This post is a few days late but I wanted to put together a recap of everything that has been happening in March. To say March was a busy month was an understatement!  I'm not sure how much content I'll be able to post here in April as I have two speaking engagements to prepare for and I have decided I'm going to transition this blog away from Blogger and Feedburner to a WordPress hosted site.  Look for the new site probably sometime in late May based on my schedule right now.

March was our busiest month in recent memory at The Cloudcast (.net).  We published seven podcasts in March including the beginning of our expansion plans with our first podcast branch, the Mobilecast, as well as our first in a series of guest hosts, the always awesome Amy Lewis at Cisco.  Our goal for 2013 is to extend our reach into areas people have told us they want as well as some new faces to the podcast.  Please tell us what you think!

The Cloudcast #76 - Bringing Depth to PaaS for Real World Deployments
The Cloudcast #77 - OpenStack, PaaS APIs, Platform Tools, Automation & News
The Cloudcast #78 - Open Source Software 101
The Cloudcast #79 - DevOps Evolution and the Phoenix Project
The Cloudcast #80 - Regional Cloud Madness

The Mobilecast #1 - A Year of Going Mobile
The Mobilecast #2 - Health, Fitness and Wearable Computing

In addition to this blog I have also been asked to blog about Cloud Computing over at Tech Target.  I have a pretty extensive consulting and operations background so I have been asked to think about cloud computing from an operations standpoint.  I'm aiming for at least one blog a week over there.  Please head on over and subscribe to the blog!  I met my goal in March, here are links:

What Happens When Your Cloud Goes Away?
Cloud Applications and Vanishing Software Generations
Will Clouds Ever Be Open?
Impacts of Cloud Workload Consolidation

Last (but not least!) on this site I published two articles, one on the NYC Cloud Computing Meetup I attended and a new semi-regular news link round up I plan to do.

NYC Cloud Computing Meetup Recap
In Case You Missed It #1

As always, thanks to everyone for coming by and look for big changes coming "soon"!

Links to Everything CloudStack Collaboration Conference

Lions and Tigers and CloudStack Monkeys Oh My!

This weekend the first ever Apache CloudStack Collaboration Conference was held in Las Vegas!  A HUGE thanks to David Nalley, Karen Vuong & Joe Brockmeier for pulling off such an incredible event!  If you thought the cloud wasn't "real world", take a look below. The content was amazing!

This document is intended to be a living archive of the content from #ccc12.  This is by no means an inclusive list.  If you see a link that I haven't included, please leave me a comment and I will update this article as quickly as I can.  I believe the sessions were recorded and as soon as I get a link I will add it as well.  Thank you!

Keynote Presentations:

• "The Most Interesting Man in the Cloud" Peder Ulander opened the event. I will post his slides shortly.
• Aneel Lakhani from Gartner. Enterprise + Cloud + Open
• Jim Jagielski - Apache Code, Community, and Open Source
• Tom Raftery from GreenMonk - Can We Hack Open Source Cloud Platforms to Reduce Emissions?
• John Willis (@botchagalupe) from EnStratus - Analyzing a Complex Cloud Outage

Networking Session Presentations:

• Rohit Yadav - DevCloud & CloudMonkey - CloudStack Demos; Link to the code.
• Hugo Trippaers - CloudStack & Nicira NVP Integration
• Floyd Strimling - Monitoring CloudStack Deep Dive
• Michael Ducy - DudeOps - Why the Big Lebowski is About Building a Cloud
• Somik Behera - Networking Considerations for CloudStack
• Dan Bode - Integrating CloudStack with Puppet & code link
• Jason Hancock - Running Puppet on CloudStack Instances & YouTube Video
• Ed Laczynski - Solving the Cloud Puzzle - The Complete Stack Explored
• Chiradeep Vittal - The Evolution of CloudStack Architecture
• Andrew Bayer - CloudStack and jclouds
• John Griffith & Dave Cahill - CloudStack and Cloud Storage
• Roeland Kuipers - Mission Critical Cloud Computing
• Uri Cohen - Building a Carrier Grade PaaS with CloudStack
• Geoff Higginbottom - Introduction to CloudStack Networking
• Chip Childers - 6 Months In: What I've Learned about Apache Projects
• Diane Mueller - Adventures in Deploying a Private PaaS on CloudStack
• Andy Gross - Riak Cloud Storage
• John Kinsella - CloudStack Secured
• Prasanna Santhanam - Continuous Test Infrastructure
• Dominic Curran - Under the Hood: Open vSwitch & OpenFlow in XCP & XenServer
• Jessica Tomechak - Open Writing! Collaborative Authoring for CloudStack Documentation
• Rajesh Ramchandani - High Value Cloud Service
• Kelcey Damage & Clayton Weise - CloudStack in Production - Considerations & Design
• Duncan Johnston-Watt - Quality Control in a Cloudy World
• Chiradeep Vittal - Apache CloudStack: A Not So Cloudy Future
• Alex Huang - Apache CloudStack Evolution Proposal
• Funs Kessen - Storage in a Mission Critical Cloud(stack)
• Marcus Sorensen - Implementing CloudStack's VPC Feature
• Marcus Sorensen - Using CloudStack with Clustered LVM
• Donal Lafferty - Supporting Hyper-V 3.0 on Apache CloudStack
• Ben Cherian - Making a Case for Distributed Overlay-Based Network Virtualization
• UPDATED: Mice Xia - Integrate 3rd Party Security with CloudStack

Announcements:

• CloudCat - Manage & Report on CloudStack - Site & Code Links
• Basho Riak CS supports Multi-DataCenter Replication

My apologies ahead of time for any typos and/or botched names. It is very late on a Sunday but felt it was important to get this out as quickly as possible.  Just about everyone listed here is on Twitter so feel free to look them up!  Thank you again for everyone who attended the conference!!

This Month on the Cloudcast (.NET)

Another month has come and gone at the Cloudcast (.NET).  November was a great month for content.  We managed to get in a number of podcasts, produced some new You Tube videos, attended the AWS re:Invent conference, and we announced we will once again be running the Krispy Kreme Challenge to raise money for the North Carolina Children's Home.  If you like the show, please consider sending a donation here (we will match donations!)  Thank you!

• Episode #62 - Jesse Andrews stopped by and he was awesome to talk to about the current state of OpenStack and some great info on both the Folsom and Grizzly releases.  As a side note Jesse and I finally got to meet face to face last week at the AWS conference, awesome dude!
• Episode #63 - James Watters from VMware gave us the low down on VMware's Cloud Foundry PaaS and updates since we last spoke to Dave McCrory awhile back.
• Episode #64 - Cloudcast alum Raejeanne Skillern gave us an update on Intel and the recent Intel Developer Forum.
• Episode #64.5 - Brian and Aaron take a break to talk about what we're thankful for (hint: our listeners) as well as announce our pledge to not only raise money for the Krispy Kreme Challenge, we will match all donations for the first $1000!
• Episode #65 - Aaron catches up with Mat Ellis from Cloudability at the AWS re:Invent conference and Matt breaks out the number one reason why you could be a "cloud noob".
• Episode #66 - Another AWS re:Invent episode, this one with Solomon from dotCloud. Solomon was great to talk too and I really feel his company is brining some unique features into the PaaS space.

New Cloudcast (.NET) - PaaS Meets Data Gravity

Brian recently had a chance to sit down with Dave McCrory from VMware Cloud Foundry and Adron Hall from Tier 3 to discuss the state of the PaaS industry as well as dig into Dave's concept of Data Gravity.  Head on over and check it out!