Monday, January 2, 2012

2012: It's Time To Say Something Different

I brought up this idea on our most recent episode of the Cloudcast (.net). Lately, I keep getting the feeling that we're stuck in a bit of a Cloud Time Warp.  It could be January 2011, not 2012 the way many conversations in the industry have gone recently.

Here are some questions to think about in 2012:
  • Where are the new reference customers?
  • Where is the new content?
  • Where are the new things to talk about? 
It's time for the industry to bring something different to the table. Let's move beyond defining "the cloud" and providing a list of the same AWS reference customers that have already been used over and over again.

This is where my blog and our podcast will hopefully provide benefits in 2012. We have some great things coming! Happy New Year and I look forward to 2012!

1 comment:

Michael Keen said...

Aaron, IMO the problem is there still needs to be some definition for customers out there. The NIST definition and reference architecture is a great jumping off point and at least sets a framework to build upon. There is still just too much cloud-this and cloud-that and no one really giving a solid definition of what it is and then applying the delivery models for that definition.

There also needs to be more of a business level discussion around the financial impacts of each of the delivery models (Private, Public, Hybrid, and Community, etc) so that businesses and IT orgs can make intelligent, financial-based decisions.

The other thing that needs to happen is that IT people need to stop thinking about cloud as a technology, it's not and never will be. They also need to understand just because they are doing server or desktop virtualization they aren't doing private cloud or any cloud for that matter.