AaronDelp.com: VMworld Keynote - Announcing VMware vCloud Director

As I write this the VMworld 2010 Keynote is about to kick off. Paul Maritz (VMware CEO) & Dr. Stephen Herrod (CTO) will be speaking about VMware's new Cloud Computing product, vCloud Director. This is a live blog so it will be quick and dirty, sorry for the lack of formatting ahead of time.

Theme - Virtual Roads, Actual Clouds
Most customers are on a 3 phase journey

IT Production - getting your production systems into a virtualized environment\
Business Production - Quality Production, many users find their apps run better in a virtualized environment using VMware tools to provide greater access, performance, and uptime to their applications
IT as a Service (ITaaS) - Business value is provided by automating the business process with industry standards

ITaaS = Optimizing IT production for business consumption
First 2 phases were optimizing production of IT Services, 3rd phase is optimizing business consumption of IT Services
Paul Maritz is introduced
We are at a tipping point - the number of hosts deployed on virtual has now topped the number of physical hosts for the first time
In 2010 over 10 million virtual machines will be deployed
Paul mentioned Tasty Kake as a customer (I'm from Pennsylvania and they are the best snack food ever!), just wanted to add that
Innovation comes through reduction of OpEx using Automation and Management while maintaining security as resources are consolidated
VMware believes the future is around providing access to applications in a fashion that will be portable and independent (Secure Hybrid Cloud)
Infrastructure is a means to an end (providing applications)
New Enterprise Applications will be written on new application platforms using new open frameworks and tools that will allow migration to the cloud
Operating System will have a changing role - used to talk to hardware and abstract it out for applications - that is changing because OS is on common virtual hardware already
Talking about "non-Windows" based devices like smart phones and iPad like devies, the base OS is now changing which further increases the need for an independent way to deliver applications
"The New Stack" - New, more efficient way to deliver applications
Steve Herrod is introduced
It's now all about the applications and no longer about the virtual machines
The New Stack needs to provide efficient pooling, elastic resource scheduling, automation through policy, while still being open and inter operable
Steve is discussing the increased capabilities of vSphere 4.1
Managing The New Stack (Steve referfed to this as the Virtual Giant)
VMware acquired Integrien for proactive analytics and monitoring
A few screenshots were put up, looks a lot like a vFoglight dashoard
What matter most to customers is the applications they use, not the resources they run on
vCloud Director announced
I just hit publish on my vCloud Director article so I missed a bit about the vShield product line, more on that later this week (vShield Edge, App, and Endpoint)
demo of vCloud Director on stage

Secure vCloud Services - They are showing the network isolation features using vShield Edge
Showing off levels of service (Gold, Silver, Bronze)

Eventual Goal of cloud computing VMware vFabric to enable cloud resources to become portable across private and public cloud platforms
How are we going to get there?